When pandemic travel restrictions lifted, many people booked their flights for long-delayed vacations, often having spent months (or years) doing their travel research on Instagram. The Italian town of Positano, located off the Amalfi Coast, has become an especially in-demand location for influencers looking to land the perfect “effortless” vacation photos.
But is traveling to such a well-known hot spot really worth it?
Rebecca Jennings, a senior correspondent at Vox, wrote about her own experience traveling to Positano in an article titled, “The Instagram capital of the world is a terrible place to be.”
“Marketplace” host Kimberly Adams spoke with Jennings to find out why. The following is an edited transcript of their conversation.
Kimberly Adams: Describe Positano and why you chose to focus on it for your piece, or perhaps, picking on it for your piece.
Rebecca Jennings: So, Positano is this very tiny town on the Amalfi coast